Finally, GPU prices have dropped below the suggested retail price

As the GPU industry stabilizes after two years of shortages and inflated costs, graphics card prices are finally approaching manufacturer-suggested retail pricing (MSRP).

However, in some cases, some boards are now available at less than the recommended retail price. Example: The AMD Radeon 6900XT Gaming OC can now be purchased for $ 50 below the official suggested retail price.

As reported by Tom’s Hardware, the Gigabyte RX 6900XT Gaming OC is currently being sold by US online retailer Newegg for $ 949. That’s a $ 50 drop from AMD’s suggested retail price of $ 999 for this particular line of graphics cards.

Interestingly, Newegg actually listed a $ 50 rebate in addition to the price cut, which means you can buy a hefty AMD gaming graphics card for $ 899. If you read this last sentence before 2022, you will automatically assume it is a scam, defective product, typo, or outright lie.

Since the outbreak of the pandemic in 2020, which was triggered by the chip shortage, coupled with supply chain bottlenecks, current-generation AMD and Nvidia graphics cards have been nearly impossible to buy at MSRP.

In fact, Tom’s Hardware notes that at one point in 2021, average GPU prices were above the staggering $ 1,000 mark. Even the last generation of boards have seen scalpers and resellers put them up for hundreds of dollars above their original price.

AMD, Nvidia, scalpers, cryptocurrency miners and Team Green / Team Red board partners saw significant earnings growth. Asus reportedly even gave away huge bonuses thanks to the amount of money it was generating from graphics cards.

Cards like the RX 6900XT, regardless of model, have been consistently listed for well over $ 1,000 in third-party markets, at least throughout 2021. In April, Tom’s Hardware emphasized that this AMD GPU was offered for an average price of $ 1,256 on platforms like eBay.

The price is falling all over the world. But why?

When it comes to the Newegg Gigabyte RX 6900XT Gaming OC roster, this $ 950 (no rebate) price tag is a $ 300 off of what has been sold in recent months.

So why are online markets aggressively lowering prices on some of the most popular graphics cards? There are several reasons to consider.

First, it was a foregone conclusion that prices would start to normalize around May – a scenario previously highlighted by the UK seller.

“I expect GPU prices to adjust to the previous level of the market given that the market boom is drawing to a close,” said the head of PC components at a leading computer network. “In late April, early May, we should start seeing things return to a more attractive price.”

Second, it is important to remember that not only scalpers were selling GPUs at inflated costs. Retailers – actually the Nvidia / AMD board partners themselves – generated significant revenues and profits due to unprecedented demand and shortages.

If consumers were to continue to buy these video cards above their MSRP, you would not see a drop in price anywhere. Retailers have noticed in all respects that demand has returned to normal and therefore they have a lot of excess stock.

Supposedly, a conceptual render of the next generation AMD RDNA 3 Radeon RX 7000 graphics processors.
A preview of what the Radeon RX 7000 series GPU can look like. Source: Wccftech / Moore’s Law is Dead

The next generation is almost there

Finally, there are only a few months left until the next-generation GPUs arrive. These products seem to be some of the most exciting pieces of technology we have ever seen, at least when it comes to graphics cards.

Many will just choose to wait out before paying nearly $ 1,000 for any GPU when they can spend that money on an improved version.

Here’s where things start to get more interesting and exciting. The current generation of RDNA 2 AMD Radeon RX 6900XT, as mentioned above, costs $ 999. However, the rumored successor to the next-generation RDNA 3 offers a similar level of performance to the previous one at a price of $ 399 to $ 499.

The cost of the current generation of discs will also naturally fall once their successors hit the market, so consumers will also wait for this to materialize. Nvidia is even considering selling the RTX 30 series alongside the RTX 40 series, so finding one won’t be a problem.

All things considered, expect AMD and Nvidia graphics cards around the world to come closer to their MSRP and even drop below in the near future.

Elsewhere, Tom’s Hardware notes that we should expect additional price cuts for the Radeon RX 6000 series GPUs – the updated RX 6 × 50 RDNA 2 refresh is rumored to be available in the coming weeks.

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