You can’t please everyone.
Have you ever tried this? Have you ever tried to spend even one day trying to please everyone you come into contact with?
You always, always upset someone. Because that’s what people are like.
Microsoft, however, comes out of the back in this case. Too many people have upset it too many times and too little justification.
So, while she has significantly improved her behavior since Satya Nadella became CEO, the company doesn’t always seem as prepared to deal with flak as it could be.
When Windows 11 came out, there were screams. Many were concerned that the Start menu suddenly appeared in the center of the screen. It is not; Moreover, it is so customizable.
Perhaps most people got used to it. Many even like it. But clearly there is a concentrated clique of users with feelings of dislike. Microsoft doesn’t seem to be able to let them just be.
This is what you wanted. Really.
Latest Windows reports that Redmond recently contacted people from Windows 11 who participate in the Release, Beta, and Dev channels.
The essence of a corporate email seems to be: “Hey, what’s up? You know the new Start menu was created after all of you gave us feedback, right? ”
Apparently, the words were a bit more formal. However, Microsoft has also included a YouTube video explaining the genesis of the new Start menu.
Almost a year old video on YouTube.
Oh, that might be a little stinky. “Come on, dumbass. You don’t have the show yet?”
The video itself presents many wise creative types, explaining in wise yet simple words how clever and creative they were.
It begins with a user researcher named Dragana Musing: “The design process is based on research. It’s a challenge to make sense of it.
People don’t really know what they want. Even if they think so, they may not always be able to explain it.
We soon meet another user researcher – how many have worked on this? Ashley explains: “It’s really easy to design something you like, but that doesn’t necessarily mean it will work for everyone.”
There is. this everyone word. This is what Microsoft was striving for. This is the root of the pain.
Enter designers. They talk about how they listened more. They explain how they asked many questions. One example: “Should the Start be left aligned or centered?”
Sure, it could be left to you to customize it, but that clearly wouldn’t work for everyone.
You people. We believe in democracy.
And then another designer, one named Ryan, reveals what he and his team did. He says they made an important decision: “Let people tell us how they would like to put it all together.”
This is a dangerous maneuver. Imagine Steve Jobs asking people how they would like to arrange the iPhone home screen. Imagine his patience as you review the suggestions.
At Microsoft, they think differently. The company’s research apparently showed that Windows users “created designs that matched what we were already thinking about.”
I wonder if the company recruited some of them.
Was it wise for Microsoft to include this video in an email? Wouldn’t it be better to include a video of real users explaining why they like the Windows 11 Start menu so much?
The footage from a year ago lay there, mostly unnoticed. Now, however, it is adorned with recent comments from unhappy ones.
Example: “They begin to literally ignore anything people ask for and do what they want or want. Nobody likes the new boot menu, much less the taskbar. ”
Nobody? Could this be so?
There was more: “How can so many companies claim to hear user feedback when they are clearly not? Is this the world we live in now? Pretty boring if they think we’re so stupid. ”
Do companies think people are stupid with the same ferocity as, say, politicians? I doubt it.
It seems some people are much happier with Windows 10.
“The new taskbar is a joke,” says one.
He was not alone. Take this: “Finally MS got this directly from the Windows 10 Start menu, so it decides to create a new menu for Windows 11 that is only intended for a small group of users. Do what you want, but leave the option for the US to recover Windows 10 menus, even with non-animated tiles. “
Why so negative? Because you asked.
Admittedly, Microsoft left the comments open on YouTube, which Apple would never have done. Well, Microsoft apparently likes to listen to user feedback. But it wasn’t easy to get through a ton of negativity.
Many have begged for the return of personalization. There were also more harsh comments.
Sample: “Don’t patronize your users. You haven’t listened to anyone who said “this is a fundamentally flawed design”, “we want the same customization options that have been around for decades” or “these are already solved problems and Windows is not your art project for Instagram.”
Perhaps the most compelling criticism was, “How can Microsoft talk about customization, and how they see people arranging their apps as[y] you want, then create a boot menu that removes all those customizations. ”
There are now 651 comments for this video. The vast majority seem to be from very recent times.
At the time of Windows 11’s launch, Microsoft released more videos explaining why this new version was completely uplifting.
I will never forget the brilliant revelation of one of the marketers: “We looked at the Microsoft logo and changed it to blue.”
But I also have an affection for Microsoft. The company tried to make Windows just a little more visually appealing. Simpler too.
But why Microsoft has now decided to trick committed, unhappy users into expressing themselves I’m not too sure.
Sometimes you have to let people live with something and make their own choices. This seems like a good time to send you back to my colleague Ed Botta’s soothing emotional column: “I hate Windows 11. Can I switch to Windows 10?”
Microsoft, you can’t please everyoneespecially when you are trying to make progress as a likable brand.
Even so, I can confidently disclose that engineers love Windows 11. How do I know? Microsoft says so.