According to the well-known analyst Ming-Chi Kuo, Apple plans to release a new version of Apple TV in the second half of 2022.


In today’s tweet, Kuo said the new Apple TV will have a better cost structure, suggesting the device may have a lower price tag that is more competitive with other streaming media players like the Google Chromecast line, the Amazon Fire TV line, and the Amazon Fire TV line. Year .

The current Apple TV 4K model, released in April 2021, costs $ 179 with 32GB of memory and $ 199 with 64GB of memory, while the previous generation Apple TV HD remains available at $ 149 with 32GB of memory. For comparison, there are Chromecast and Roku streaming sticks for under $ 50 and many other options under $ 100.

Both the second-generation (2010) and third-generation (2012) Apple TV models were priced at $ 99 at launch, and Apple eventually cut the price of the third-gen model to $ 69, so there is preference for the $ 100 sub-Apple TV .
Apple TV + is already available on platforms like Fire TV and Roku, but the more competitively priced Apple TV model could still spur device sales and attract more subscribers to a streaming service that rivals the likes of Netflix and Disney +.

The second-generation Apple TV 4K was the first new-generation Apple TV in more than three and a half years when it was released last April, with key new features including a redesigned Siri Remote, the faster A12 Bionic chip, HDMI 2.1 and Wi-Fi 6 .

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