What is this?
Sorry, quantum mechanics denies all knowledge of this law and says there may be as many competitors as Apple is willing to try.
You’re not my boss, quantum mechanics!
Makalop is told that he is in fact ruled by quantum mechanics.
Well, whatever, it happened this week.
“Apple Watch Meta Competitor Now Paused As Company Focuses On AR / VR”
“We’re going from dystopian personal trackers to dystopian face huggers.” Nice. Very branded.
… Meta has been working on a new smartwatch with a built-in camera to compete with the Apple Watch. Now, Facebook’s parent company has stopped the development of this wearable device as it focuses on the metawiverse.
Well that’s just great! Now, how will Macalope be continuously tracked, with every move and all biometric data sold to advertisers? Will he have to collect this information and sell it? Himself? That sounds like a lot of work! If we can’t count on Meta tracking all our movements and most of our personal data and selling it to advertisers, who can we count on ?!
Unfortunately, you’re stuck with that stupid Apple Watch that gives you privacy. So don’t expect furniture ads to appear on your Instagram feed the next time you pass Ikea.
Trying to compete with the Apple Watch now feels like trying to run uphill through a waist-high pudding slide. It is possible, but you need to be very involved.
What about making a new smartphone ?! Ah, this is the ticket.
Yes, while the Fire Phone and Essential Phone have been thrown in the dumpster of would-be iPhone killers, drugs are still on the rise. Hello – and Macalope is legally bound here to note that he is … no creating this name – telephone Nothing.
“The first smartphone is not aimed at Apple, not OnePlus”
Following the moderate success of the Ear 1 headphones, Nothing has entered the smartphone space, even going so far as to reveal its offering a month in advance. Yes, things will change soon. What will it change? Thread.
But nothing is ready to talk about specs or price.
Do not rush.

IDG
How does it look like? It looks a bit like an iPhone 11 with a transparent back. Based on this Marques Brownlee video, it has LED light strips to transmit charging and ringtones and help you take photos at night. Nice, but if vendors can soon be able to supply Always-on screens for the iPhone, the lights don’t seem to have a long shelf life.
The UI, a skinned version of Android that looks like a European train station status board, certainly has a different look that some consumers are likely to enjoy looking for a change, but it’s unlikely that many will change the platform. And now it looks like it doesn’t even premiere in the US. So while Carl Pei may be throwing out the features of the iPhone his company wants to compete with, it’s a bit like Macalope said he likes Taika Waititi movies, so he expects to befriend him one day.
(But seriously, Taiko, if you’re reading this, call me.)
Francis Jerome of the IDC is a little distrustful transforming power of the Phone Nothing.
I can see a little [sic] a lot of hype about @nothing phone which i am beginning to suspect that there is nothing special about this phone other than its shell and a lot of internet marketing. Hope you prove me wrong @getpeid
When so little is known about the device, other than that it wants you to compare yourself to an iPhone, Macalope usually agrees.