Hailey Bieber sued by minority co-owner of skincare line Rhode

Hailey Bieber sued by minority co-owner of skincare line Rhode

“Hailey could choose any brand for her skincare line. We only have the brand name ‘RHODE’ that we built. That’s why we didn’t sell her our brand when she asked four years ago, and why we’re asking her to change the brand of her skincare line now.”

Hailey Bieber is being sued for trademark infringement over the release of her new skincare line, Rhode, by owners of a clothing line of the same name.

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Hailey launched her latest business venture last Wednesday, announcing on Instagram that she and her team of dermatologists and chemists have “spent years” on their products to ensure that each “repairs, protects and cares for” skin.

“WELCOME TO THE WORLD OF RHODE,” she wrote on Instagram. “We are a line of formulated skin care products made with thoughtful intent. our formulas nourish your skin barrier to instantly give you dewy, glowing skin and improve the look and feel over time.”

The skincare line is supposedly named after Hailey’s middle name, which is Rhode.

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However, just a week after its launch, Hailey is embroiled in a legal battle with two co-founders of nine-year-old fashion brand Rhode.

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The Rhode clothing line was launched in 2013 by Purna Khatau and Phoebe Vickers. On Instagram, the company is described as “a lifestyle brand that brings a global sensibility and joyful vibrancy” to buyers’ closets and homes.

According to court documents obtained by People, Khatau and Vickers filed suit against Hailey on Tuesday this week, saying they launched their company in May 2013 and have been “committed” to “growing and nurturing the RHODE brand ever since.” through much personal sacrifice and hardship.”

The lawsuit goes on to say that Rhode now has an impressive reputation, with items worn by the likes of Beyoncé and Rihanna. The company expects to earn $14.5 million this year alone.

Khatau also noted that she and Vickers own the Rhode trademark for “various common garments and accessories,” and have made requests to expand into other areas, such as makeup and skincare.

In addition, the lawsuit alleges that Khatau and Vickers “initially” “promised” the @rhode Instagram handle by the platform. “But after Instagram initially promised it to us, Ms. Bieber decided to use it even though it had no posts until June 8, 2022,” they claim.

Khatau and Vickers spoke out on the subject, releasing an Instagram statement on Tuesday raising the issue in detail.

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“Nine years ago, we quit our jobs and started Rhode from our apartment, creating a fashion company from scratch,” they wrote. “We are two female entrepreneurs who met in college, built the RHODE brand, and worked hard for years on our minority co-owned business.”

“Today we were forced to file a lawsuit against Hailey Bieber and her new skincare line launched last week that uses the ‘rhode’ brand. We didn’t want to file this lawsuit, but we had to to protect our business,” they continued.

“We admire Hailey,” they added. “She has worked hard and earned the fortune to create her own skincare line. We don’t want to charge Hailey; we want to celebrate her. As female fellow entrepreneurs, we wish her every success.”

Interestingly, the duo went on to claim that Hailey actually asked them to buy the “Rhode” brand four years ago, saying that they closed her down.

“Hailey could choose any brand for her skincare line,” they wrote. “We only have the brand name ‘RHODE’ that we built. That’s why we didn’t sell her our brand when she asked four years ago, and why we’re asking her to change the brand of her skincare line now.”

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“Her use of our brand harms our company, our employees, our customers and our partners,” they continued.

“We are confident in the outcome of the lawsuit, but we hope Hailey will now understand the harm we know she never intended to cause and change the brand of her skincare line,” they concluded.

BuzzFeed News has reached out to Hailey representatives for comment.

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