The Ford Focus isn’t dead yet, but the future doesn’t look too hot

The Ford Focus isn’t dead yet, but the future doesn’t look too hot

Image for article titled Ford Focus isn't dead yet, but the future doesn't look too hot

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american never fully warmed up As for the Focus, Ford’s alternately great and terrifying compact. That’s why we lost four years ago, In Europe, however, the Focus has enjoyed a more respected reputation. or at least i Thinking This happened because, according to the reports that came out on Wednesday, the days of focus can be counted there too.

Here’s what’s happening: Ford has selected its Valencia plant to lead electric vehicle production in Europe. in the same Press releaseIt also announced plans to build a new facility in Cologne, where Ford Europe is already headquartered, starting next year.

The thing is, Ford already has a plant in Saarluis in Germany, which handles all of the Focus production for Europe. And while Ford intends to “continue to manufacture Focus in Saarlouis through 2025”, according to the automaker’s European public relations director Michael Baumann, that is the future of the plant. Later The point that is uncertain. From Automotive News,

Ford Motor Company has no plans to replace Focus production at its vehicle assembly plant in Saarluis, Germany, in 2025. Instead, the US company will seek “alternative opportunities” for the factory, including selling it to another automaker, the president of Ford of Europe. Stuart Rowley said.

However, Rowley held off saying that the facility would be closed.

“We are exploring other alternative opportunities for vehicle production in Saarluis, including with other manufacturers,” Rowley said in a conference call with reporters on Wednesday. “We don’t have an additional model in our planning cycle that goes into Saarlouis.”

So Saarlouis may not stop, but it Too May be sold to another manufacturer. And if Saarlouis still stays with Ford after all this, the company doesn’t yet know whether another model might join or replace the Focus in a few years’ time.

In any case, Focus production will have to either move to Europe or end after 2025. This is why you may be seeing many reports today that Focus is effectively dead, although this claim appears to be a bit Premature when viewed in context.

Disclaimer aside, that’s not to say that the focus couldn’t disappear very well. Crossovers are also replacing family sedans and wagons in Europe. Relatively small passenger cars are becoming more difficult to sell there, thanks to a combination of already low margins and tightening EU emissions regulations. For proof, look no further than what Ford Europe belongs to on its (former) top brass. Automotive News three years ago:

“Ironically, smaller vehicles are the hardest to reduce CO2,” Ford of Europe president Steve Armstrong told Automotive News Europe at the recent unveiling of the Kuga SUV. “The smaller the vehicle, the tighter the margin, the more difficult it is to meet emissions targets.” PSA’s head of Europe Maxim Picot agreed. “Profit making potential of any car maker” [from minicars] We are under pressure because of all the technology we add to our vehicles for safety and emissions.”

Keep in mind, this was expressed before a global supply chain disaster and pandemic, so it’s hard to imagine the situation becoming more encouraging for Focus and the like. Instead, Ford will redirect its efforts to where all of its peers have: EVs.

It is worth noting that the Focus is also produced in China and Taiwan through Ford’s cooperation with manufacturers in those countries. It’s not clear if the compact’s future is bright out there, but then Mondo still exists in ChinaSo it may very well work that the focus is W. leaves tois for good but lives on the other side of the world. Speaking as a Fiesta ST owner, get them for as long as you can.

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