Do you think the environment is trying to tell her something?
Kourtney Kardashian presented her polarizing ‘sustainable’ clothing line for fast fashion brand Boohoo on the catwalk during New York Fashion Week on Tuesday, but the festivities got off to a rocky start.
While the invite stated that the show would begin “immediately at 8pm,” the lights at the High Line venue didn’t dim until nearly an hour later—and seconds after the first model took the runway, the power went out, leaving her to keep walking. her things in the silent dark.
A few minutes later, the show started again from the top, only for a crew member to run up the runway and pull the same model back one more time when the music stopped; apparently she had left too early this time.
“They’ve rebooted the Kourtney Kardashian x Boohoo show three times, where’s Kris”, a contestant joked on Twitter.
Indeed, the Kardashian-Jenner matriarch was not present, but Kourtney and husband Travis Barker were both; just before the show started (the first time), the newlyweds emerged from the backstage to take their seats in the front row, bypassing the chaos of the front of the house.
Jonathan “Foodgod” Cheban, Bobby Shmurda, Paige DeSorbo and Madison LeCroy were among the other stars with excellent perches at the presentation; “True housewife of New Jersey” Teresa Giudice brought with her daughters Gia and Milania.
When things really got rolling, it was a cinch; guests yelled and then screamed Blink-182’s “What’s My Age Again?” blared from the speakers during part of the show, complementing the collection’s oversized Blink Graphic T-shirt ($30) — which, according to the product description, “has vintage throwback,” but isn’t quite vintage and may or may not be is produced with sustainable cotton.
That shady mission has marred the rollout of Kardashian’s latest launch; when Boohoo announced the founder of Poosh as its “latest ambassador with a sustainability focus” and shared that she would design two collections with an eco-friendly focus, social media users called the partnership “utter BS”, “offensive” and among other things” shameful’.
In August, Kourtney and sister Kim were included in a list of stars who exceeded their monthly water allowances several times during the California drought. The famous family has also recently come under fire for their frequent use of carbon-spewing private jets.
Boohoo itself, meanwhile, has been criticized for adding hundreds of new items (which could later end up in landfills) a day, as well as for a 2020 investigation by The Guardian that found the company paid its Pakistani factory workers as little as 29p an hour to toil. in “deplorable circumstances”.
Ironically, in August, the UK’s Competition and Markets Authority (CMA) announced that Boohoo was one of several retailers under investigation for “potentially misleading green claims” about their products.
Kardashian acknowledged the opposition to her collaboration (while defending it at the same time) on Instagram Tuesday — the same day the 45-piece collection, which is priced from $6 to $100, became available for purchase.
“I went back and forth making this collection with @boohoo because the first thing that comes to mind when I hear the words ‘fast fashion’ is that it’s bad for our planet,” she wrote.
“Boohoo approached me to become a sustainability ambassador, and while I knew it would get a response because the two just don’t go hand in hand, I thought about the fact that fast fashion, or the fashion industry in general, isn’t going everywhere. .”
Kardashian said she hoped the partnership would “impact” by “holding” [Boohoo] responsible for greater change” and to bring sustainability issues to the attention of “people who might otherwise have no idea of the impact of fast fashion on our planet.”
“It definitely makes some noise and that’s exactly what I was hoping for,” she concluded, adding that she was “proud of doing it on purpose and purpose.”