Ubisoft issues a strong reaction to breaking the embargo on YouTuber

Update: Ubisoft released a statement to YouTuber who broke his alter ego’s Twitter embargo before being caught. Dan Allen Gaming was impersonating TheRealInsider on social media by revealing confidential information he was dealing with on his YouTube channel. Much of this information was embargoed and was not intended for public use until a date previously agreed with the publisher.

Some of this information included an Assassin’s Creed Mirage preview that was due to be released during the Ubisoft forward live stream. In a statement, a spokesman for the French publisher told Eurogamer.net that he “takes these matters seriously.”

“We regularly provide access and information about our games under the NDA to trusted partners,” the statement read. “When this trust is breached or information is disclosed by an individual, it is not only harmful and demoralizing for our teams, but takes an exciting disclosure moment and experience for our players. While we will not be discussing the individual case, we will take these matters seriously and will handle them appropriately. ”

If it is true that Dan Allen Gaming has signed the NDA, which is a legally binding agreement preventing the disclosure of details ahead of schedule, then we suspect he will need to hire a handful of lawyers as soon as possible.


Original story: The insider culture in video games has exploded in recent years. As the industry becomes more and more mysterious, enthusiasts have turned their attention to gossipers teasing them with curiosities about the upcoming games. This presents a huge challenge for sites like ours: most of the information is questionable at best, but as fans stick to every word from some of these accounts, we often have to get to the bottom of many of these often unsubstantiated speculation.

One recent account, called TheRealInsider, quickly gathered a huge crowd of fans after it managed to unveil Assassin’s Creed Mirage, Ubisoft’s newest game in the stealth sandbox series. The French publisher was forced to exit and confirm the title ahead of schedule Ubisoft forward presentation, promising that more details will be revealed during the live broadcast. It turns out, however, that the so-called “insider” was only a YouTuber who broke the embargo.

Dan Allen Gaming, an Australian account with nearly 200,000 subscribers, has been invited to watch the latest Ubisoft games in advance. However, instead of respecting the embargo like his peers, he decided to disclose information on his alter ego TheRealInsider account. He was exposed after he forgot to change Twitter handles before responding to the follower, and things slowly developed from there. After an initial denial of the deed, additional evidence came to the fore.

Since then, YouTuber has uploaded the usual apology video where he is responsible for everything. Recognizes that not all of his rumors were based on embargoed information; for example, he wrote about Metal Gear Solid and Silent Hill, which he himself admits was – in his own words – “bulsh * t”. When it comes to why he did so, despite having a successful YouTube channel already with excellent industry connections, he says he did it all for “breakthrough”.

This is another sobering reminder of why initiate culture is a problem. While we don’t expect this to prevent fans from sticking to the words of the next big social media account that comes out, we at least hope it will give players a break before believing everything they read on Twitter. The reality is that many of these gossipers are traffickers chasing dopamine drops of popularity on social media.

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