videogamedunkey, one of the game’s most popular YouTubers, has announced the founding of its own independent game publishing company.
A company called Bigmode was founded by Jason Gastrow (better known as donkey) and his partner Leah.
Gastrow is known for repetitive gags, impassioned delivery, and quirky humor, while also being capable of producing excellent videos that cover the games and the industry.
Gastrow was outspoken in his love for indie games in particular, and in his announcement to Bigmode, he lists it as the main reason for the company’s founding.
“I’ve always looked for the best indie games and tried to do them justice,” said Gastrow, adding that the Bigmode team “put a lot of effort into creating the most developer-friendly contracts possible.” Gastrow ended his video by encouraging developers to submit an application through the Bigmode website, whether their project is a showcase or a finished product.
Some said they were excited to see the games being published by Bigmode, trusting Gastrow to be curated. For some developers, this fact raises some skepticism about the company’s intentions and potential actions in the future.
Gastrow described Bigmode as “a harmonious sequel to my channel,” fearful of what that meant exactly.
While there isn’t a ton of money and actual experience behind the scenes, it seems the only appeal is that he shows up on his channel. I’m not surprised to see how many offended developers are chatting here today
– Andy Robinson (@AndyPlaytonic) September 22, 2022
so if i understand that the main reason for posting with him is to appear on his channel? How can you talk about your sense of professional responsibility, but you’ve just entered the sphere of “sometimes I will promote games in which I have a financial stake, but trust me”
– Mixolumia 🔶 on Switch now! (@davemakes) September 22, 2022
Others questioned whether Gastrow had the necessary skills to work in game development. The credentials Gastrow used to promote Bigmode included his time as a critic on YouTube:
“These days I feel like I play almost every game that comes out … I play so many games my name is” video game “okay? I understand what ideas always work, what ideas never work, what ideas are fresh or need to be returned and what is extremely playable. ”
The announcement has caused frustration among those experienced in game delivery as it means more than just curating the game.
hey man I respect Dunkey for trying to start a publishing company and wish him and his partner all the best, but hell guys it’s 2022 – we have to give up the naive fool that having an opinion on games is qualifying to understand everything about development.
– Danny O’dwyer (@dannyodwyer) September 22, 2022
If what the publisher has proven is money and a YouTube channel, assume a worst-case scenario for business considerations: they can screw everything up, and therefore the game may never be delivered or will not be properly supported. Therefore, you should balance the risk in advance: ask for more money.
– Rami Ismail (@tha_rami) September 22, 2022
Other developers wish Gastrow and his team well, admitting that the process of game delivery can only be truly learned by actually delivering the game.
I really think Dunkey has a good eye for fun design, and if he wants to throw money at independent developers why not? they can probably hit the tough realities of game development, but how … is how you learn.
– Noel Berry (@NoelFB) September 22, 2022
Mike Rose, a previous critic on various sites including Kotaku and Gamasutra and now director of publisher’s No More Robots, revealed that he was contacted by three different “big” YouTubers seeking advice on starting their own publishing companies, meaning that We can see more internet celebrities releasing publishers soon.
Three different great YouTubers (not Dunkey) have asked for phone calls with me in the past 18 months saying they are setting up their own publisher and can they get advice
so we are pretty sure that we will soon see an influx of “can do it” YouTubers who have pop in
– Mike Rose (@RaveofRavendale) September 22, 2022