Apple announced the Watch Series 8 at its annual fall event, and the new device features two new temperature sensors – one on the back and one below the display. Two sensors isolate your body temperature from the external environment and help you track ovulation.
While Apple has successfully launched its temperature sensor device, many Android enthusiasts have criticized Samsung for announcing temperature sensors on the Galaxy Watch 5, even though it has yet to turn it on.
Technology expert Carmi Levy says Samsung probably has a good reason not to activate the sensors, but from a consumer perspective, “this is another example of an Android vendor adopting technologies that aren’t as fully baked as they could be. ”
“If Samsung could be accused of making any mistake, it would be a lack of enough engineering resources to complete the job, so to speak, by creating end-to-end experiences that allow new hardware such as temperature sensors to be fully functional in the hands of ordinary consumers. Instead, new equipment collects dust. Even if Samsung technically defeats Apple by putting a temperature sensor ahead of Apple, it ultimately loses the war. Bragging about who first introduced a sensor or a feature that is worth much less than it used to be, ”he says.
Anshel Sag, senior analyst at Moor Insights & Strategy, says Samsung knows exactly what it is doing. It adds that Samsung “has come to a point where [its sensors] they become accurate enough, small enough and cheap enough not to be a problem if they are not used immediately or approved for their intended use a few years later. ‘
It’s about the future of health
While Apple didn’t have to get FDA approval to use a temperature sensor to track ovulation, Levy says these companies will be using the sensors for more things to track your health in the future.
“Regulatory approval takes time – and is often based on legislators ‘trust in suppliers’ ability to demonstrate expertise in a particular field. Apple’s strategy is allowing it to gradually build trust in regulatory circles in its technology while gradually shifting consumer mindset towards the service, he says.
Sag says more sensors means more uses, which ultimately improves measurement accuracy. It’s not just about tracking ovulation, but ultimately detecting your fever or measuring the actual caloric burn during your workout for more accurate data.
It’s not about who does it first, it’s about who does it right
So far one may ask: how did Apple get away with introducing a feature like temperature sensors to track ovulation and make it sound like it’s the first of its kind on a smartwatch? And it’s not the first time Apple has made such a misleading claim.
Levy says it doesn’t matter that Apple does it because it isn’t playing a feature comparison game, and the timing of it introduces something no longer matters to the company.
“Competitors who insist on comparing features and values in parallel with the iPhone, Apple Watch, or any other Apple product are struggling with a struggle that has never been possible to win,” he says.
In this case, Apple is rarely the first to bring a specific feature to market, says Levy, adding that even though Apple is introducing something that Android phones already have, “consumers just don’t care.”
“Apple’s value proposition has nothing to do with having the coolest new features ahead of everyone else. Rather, it stands out in the way it integrates these features into the overall end-user experience. Being the first on your block to unlock your phone with your face doesn’t mean much if the sensor is unreliable and the software that powers it is full of glitches. Apple introduced Face ID years after the equivalent flagship Android phones had the feature, but before it came to iPhones, all bugs were resolved and worked much more reliably, ”he says.
But let’s not act as if Samsung, which produces some of the best smartwatches, hasn’t done anything right. Neil Shah, vice president of research at Counterpoint Research, says it’s about timing and seeing when there’s demand from users.
“I believe it’s about timing and seeing when your technology, algorithms, and user function requirements come together to commercialize a specific function. For example, Samsung is quite ahead when it comes to BMI and has implemented it beautifully, and will learn more as more users use it and can improve its algorithm, ”he says.
Apple’s focus is just different from the makers of Android phones and watches
Shah notes that while Android phone makers are trying to compete with Apple, Apple is focusing more on “experience.”
“[It is about] how closely hardware and software work together to deliver best-in-class integrated mobile experience, ”he says. “It also went beyond consistent connectivity in terms of features and services across all devices – watches, iPads, Macs, HomePods, AirPods and iPhones.”
And that’s why Apple can ignore market trends, he says.
This is because the company has significant control of its user base in terms of “the ecosystem stickiness of having multiple Apple devices and services.”
“The cost of the change and the inconvenience aren’t worth it,” he says.
Levy agrees, adding that Apple is playing its own game based on rules it can define.
“While it cannot afford to completely ignore market trends – especially the ever-changing needs of its customers and prospects – the current competitive advantage is leaning heavily towards Apple as it sells integrated ecosystems and aspirational experiences far more than its competitors are stuck in sales. individual devices, as always, ”he says.
But, with that being said, Apple cannot be complacent, says Sag, adding that it must always be careful not to ignore the market for too long.
“If you ignore them for too long, you get a rerun of what happened with the Galaxy S3 where Apple was slowly picking up 4G and” phablets “… Apple lost many stakes to Samsung and Android in this generation, and we quickly noticed that Apple responded with larger screens and 4G, ”he says.
There is something else to say about how Samsung and Apple stand behind other wearables in space. Garminy, Coros and Fitbity around the world have had temperature sensors in their own smartwatches for several years. Instead of Samsung and Apple taking the lead in the tech space, they are actually catching up.