The OG app says it can take you to old Instagram

The OG app doesn't show ads on its version of the Instagram feed, and the company says it never will.

The OG app doesn’t show ads on its version of the Instagram feed, and the company says it never will.
Image: Un1feed / AND App

Instagram seems to be caught up in the ever-accelerating vortex of app updates, amendments, New Featuresand changes. The channel is now different from what it is was before – and if you miss Insta without Reels, incessant sponsored content, and suggested posts, know you’re not alone.

Two app developers, Ansh Nanda and Hardik Patil, thought so too (and of course they did did Kylie Jenner do?.) So Nanda and Patil created AND the applicationwhich can be found in iOS and Android app stores. OG doesn’t offer a completely new platform, but rather a way for users to customize the Instagram they see, according to report from Tech Crunch.

The app automatically gets rid of ads and suggested posts in the filtered version of the Instagram feed. Additional OG features allow users to toggle reels and the “Explore” page on and off. Users can also create different channels for different needs, similar to the concept of Twitter lists, wrote Tech Crunch. Finally, OG aims to give users more control over their social media use. it is the ability to disable channel updates for 24 hours at a time, which can make it easier for people to get away from their phones.

“We’ve seen social media impact our friends and family and even remove apps because they don’t have enough options to modify what they see. We wanted users, not advertisers, to be the first with this app. We started with Instagram because we thought the app had the most toxic relationship with users, “Nanda and Patil reportedly told Tech Crunch.

How is it to use?

But, while noble in concept, the app has some… quirkss current form. My colleague in the Consumer Technology department, Florence Ion, noticed that the onboarding process takes some time – there’s a lot to go through. She said the app also cuts off the top of the Insta interface on a OnePlus 9 running Android 12. And finally, on Android it takes a while to build a “custom channel”.

Screenshot of the OG app for Android

Note: The OG app seems to cut off part of the Instagram interface when launched on Android 12.
Screenshot: Florence Ion / Gizmodo

Screenshot of OG application on Android phone

Creating a custom channel, while a cool idea, takes longer than the consumer tech writer Gizmodo would like.
Screenshot: Florence Ion / Gizmodo

On iOS, Ion had problems as well. “The iOS version took a while to” build the channel “within minutes of being set up, she said. And then he added, “I failed to fill my actual channel. It’s worth noting that I’m on iOS 16.1 Beta 3 right now, so it could be an issue with my software. “

Summarizing its use, Ion told me it was “not very fluid”, comparing its experience to using a web interface rather than a standard phone application.

What about privacy?

Downloading to an external app to access Instagram may seem like a bad idea, but at least in terms of privacy, OG seems coverage of users. The application rules it is refreshingly simple and straightforward. “We collect limited personal data from you. This information may include your full name (or username), telephone numbers and e-mail addresses. We only use this information to enable you to log into The OG app, ”the company says on its website.

Unfortunately, Meta’s Instagram still collects all your data as it sees fit, according to report with 9To5Mac, in the OG app. And consumer technology expert Giz wasn’t too happy about having to log into his Google account before logging into Instagram on Android. “I guess this is to save my user preferences when creating a custom channel,” Ion told me. Though she still said she was “a little cautious” about this step.

What’s next?

Instagram has come under attack in recent months due to some changes to its platform – including a set of algorithm changes that have reportedly caused user channels to become clogged with unwanted content. Things went so bad that the social media giant had to spend another round of updates. So it makes sense that the founders of OG went where there was widely publicized discontent.

But the company that owns the OG app Un1feed, is not done. Nanda, Patil and their starter team plan to add more features to OG, such as custom sharing channels and more channel filters. Then they can extend to more applications. We might end up with Twitter “OG”, retro Snapchat or Old Facebook. And maybe some of the original kinks in OG will also be ironed out.

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